Understanding print jargon
We've been in the print industry for more than 20 years – so there isn't much we don't know.

Die Cut

A shaped cut out leaflet or brochure.

Digital Printing

Printing straight from electronic artwork (no plates used as with litho print). Typically printed out of four colour process. Ideal for short runs up to about the 1,000*** - maybe change quantity?*** mark.

Digital Proofing

Proofing direct from digital files instead of using film.

Desktop Publishing

The creation of artwork and print from your computer using a PC or publishing MAC.

DL Envelope

A standard envelope size measuring 110mm x 220mm. They take A4 sheets, folded into three.

DPI

Dots per inch, which indicate the resolution of images. The more dots per inch, the higher the resolution and the better quality the image. 300dpi is the ideal resolution for print.

Duplex

Printing on both sides of a sheet of paper. Term applies to digital printing presses.

Duotone

An image printed using two colours rather than one.

Drilling

Drilling of holes in printed literature allowing insertion over rings in a binder.

Dummy

A sample of a proposed job made up with the actual materials and cut to size to show bulk etc.

 

Encapsulation

Plastic coating providing a rigid, watertight covering for printed matter.

Embossing

The process of raising letters or designs on card or paper.

EPS

Encapsulated Postscript File. This is a file format, which can be read across different programs on MAC or PC computers. Usually used in commercial printing.