Understanding print jargon
We've been in the print industry for more than 20 years – so there isn't much we don't know.


All the items needed to put together and print the job. i.e Artwork, photography, typesetting etc.

Offset Litho(graphy)

A printing process by which the inked image to be printed is transferred (offset) first to a rubber layer before coming into contact with the paper which takes up the inked areas.


The extra printed products delivered to a customer over and above the net amount ordered.


Pantone Reference (PMS)

International system of designating colours for printing reference.


Portable Document Format. A PDF is a special file type that combines, images, drawings, layouts and text into one file for easy delivery to or from the printer. PDF's provide a very useful tool for proofing purposes as what you see is what you get.

Perfect Binding

Pages of a book, which are glued together to give a square spine.


A printing press, which prints on both sides of a sheet of paper in one pass.


Running a dotted score into paper to allow the paper to be torn off easily.


Where data elements are unique to an individual print piece. Concept facilitated by digital printing. Most commonly used on direct mail literature.

Printing Plate

A metal plate, which has the inked images involved in the offset plate lithography printing process. It is important to realise that each colour in a printing job requires a separate plate.

Process Colours

The four colours which make up full colour printing. Cyan, Magenta, Yellow and Black.


A sample of work to be checked for errors in text, positioning or quality of colour reproduction. This can be in both paper and PDF forms.



(Quark) is an industry standard computer application for creating and editing complex page layouts.