Understanding print jargon
We've been in the print industry for more than 20 years – so there isn't much we don't know.


Percentage shade of a colour.


Tagged Image File Format. A type of file, which stores an image.


Pages in a book excluding covers.


The process of overlapping adjacent colours to eliminate the white lines that could appear between them during the print process.


The assembly of text and pictures on a MAC or PC by keyboard or other digital means.


Short for 'typographical error' - a mistake in the copy.



A special varnish which has undergone an accelerated varnish drying process using ultra violet is applied to printed matter to enhance its appearance. A gloss UV Varnish is commonly used and this gives a very shiny effect, especially when used on printed matter with a matt laminate.



Special varnishes applied to printed matter to protect literature from ink smudging or finger marking or to enhance appearance. There are five main types - machine, gloss, matt and silk and UV. Varnishes are commonly used on matt or silk coated paper as these types are more prone to smudging than gloss coated paper. Varnish applied to a specific area of a document is known as spot varnish and when it is applied to the whole document it is termed as an overall varnish.


A preliminary layout, indicating the general design, and the position of the various elements.


Web Fed Press

Presses which are fed by paper from a reel, as opposed to separate sheets. They are normally used for very large print runs.