Understanding print jargon
We've been in the print industry for more than 20 years – so there isn't much we don't know.

Tint

Percentage shade of a colour.

TIFF

Tagged Image File Format. A type of file, which stores an image.

Text

Pages in a book excluding covers.

Trapping

The process of overlapping adjacent colours to eliminate the white lines that could appear between them during the print process.

Typesetting

The assembly of text and pictures on a MAC or PC by keyboard or other digital means.

Typo

Short for 'typographical error' - a mistake in the copy.

 

UV

A special varnish which has undergone an accelerated varnish drying process using ultra violet is applied to printed matter to enhance its appearance. A gloss UV Varnish is commonly used and this gives a very shiny effect, especially when used on printed matter with a matt laminate.

 

Varnishes

Special varnishes applied to printed matter to protect literature from ink smudging or finger marking or to enhance appearance. There are five main types - machine, gloss, matt and silk and UV. Varnishes are commonly used on matt or silk coated paper as these types are more prone to smudging than gloss coated paper. Varnish applied to a specific area of a document is known as spot varnish and when it is applied to the whole document it is termed as an overall varnish.

Visual

A preliminary layout, indicating the general design, and the position of the various elements.

 

Web Fed Press

Presses which are fed by paper from a reel, as opposed to separate sheets. They are normally used for very large print runs.